Hi! I’m Elior — a lead product designer translating business strategy and user insights into intuitive, data-driven experiences.

Case Studies

About Me

As a Lead Product Designer, I turn ambiguous problems into scalable, cross-platform experiences in the Enterprise B2B space. I rely on data-driven insights to pinpoint user needs and translate complex workflows into intuitive products that drive measurable business value. I bring a systems-thinking approach to ensure consistency and efficiency across the products and platforms I build for.

I work at the intersection of strategy and execution, aligning cross-functional teams across Product and Engineering to drive high-level vision, shape roadmaps, and follow through to delivery. I navigate technical constraints and leverage AI workflows across the full design process, using AI tools to build prototypes directly in code. By taking a hands-on technical approach, I bridge the gap between discovery and execution, delivering products that drive real value for both users and the business.

Elior HeloseLead Product Designer

Experience

Yext

Lead Product Designer

August 2024 – September 2026

Hearsay Systems

Principal Product Designer

July 2023 – August 2024

Senior Product Designer

May 2021 – July 2023

Clublabs

Senior User Experience Designer

May 2020 – May 2021

UX/UI Designer

April 2018 – May 2020

Bringhub

UX/UI Designer

August 2017 – April 2018

Expertise

Product  Discovery & Strategy

I partner with leadership to define roadmaps and drive product discovery through qualitative and quantitative user research. I leverage data-driven design to validate hypotheses, ensuring that strategic vision is grounded in measurable user insights.

Native Mobile Ecosystems

I specialize in building scalable, native iOS and Android ecosystems. I optimize complex workflows for the mobile context, leveraging Human Interface Guidelines and Material Design to improve development velocity and implementation quality.

AI-Driven Workflows & End-to-End Product Design

I accelerate exploration and prototyping by leveraging AI tools throughout the design cycle, and bridge the gap between design and engineering by building prototypes directly in code to drive strategic impact.

What My Teammates Say

“Elior is one of the most curious and relentlessly iterative designers I’ve worked with. His craft is excellent, and what sets him apart is how he thinks and works with other people.

He’s always looking for a smarter way to solve a problem, and he’s been especially thoughtful about bringing AI into the design process. He experiments with new prototyping workflows, uses data to inform decisions, and keeps finding faster ways to test and refine ideas. He moves fast without getting careless, which is a rare mix of curiosity and rigor.

What I appreciate most is how he partners with engineers. He doesn’t hand off finished designs and walk away. He gets into the details with them, explores options together, and works through constraints until they land on something better. Both the product and the team are stronger for it.

He holds a high bar for craft and stays genuinely open to feedback and new ways of working. He’s the kind of designer who gets you excited about what the team can do next. I love working with him!”

Erin PfiffnerSenior Manager, Product Design

“I had the pleasure of working with Elior for over six years, and one thing that has always stood out to me is his ability to understand a complex system and turn it into something simple and intuitive. He has a great design sense, but what made him especially valuable was how well he understood the product and the business behind the design.

A great example was our Message Composer, where there were a lot of business rules and different scenarios to account for. Elior was able to simplify all of that into a flow that felt natural to users and was also easy for engineers to understand and review.

Elior was also one of those people who was genuinely easy to work with. He worked closely with PMs and engineers, actively encouraged people to critique his designs, took feedback in stride, and was always quick to address concerns without being defensive about his work.”

Debaprio BanikSenior Staff iOS Engineer

“I had the privilege of working closely with Elior for nearly six years, and I can say without hesitation that he is one of the best product designers I have worked with.

Elior is an exceptional designer, but what has always stood out to me is how much more he brings beyond the design itself. He deeply understands the product, the user, and the technical constraints, and he is an incredible partner to engineering. He doesn’t just hand off designs and move on. He stays engaged, works through the hard problems with the team, listens to feedback, and cares deeply about what ultimately ships.

His work ethic is impeccable. Elior is incredibly dependable, thoughtful, detail-oriented, and always willing to go the extra mile to get something right. Over the years, I watched him take on increasingly complex problems and consistently bring clarity and strong product thinking to them. He also has a rare ability to balance a high bar for design with pragmatism about what it takes to actually build and ship great software.

On a personal level, Elior is simply a wonderful teammate. He is collaborative, kind, humble, and someone I genuinely looked forward to working with. After six years of working together, I have an enormous amount of respect for both his talent and the way he works.

Any team would be incredibly lucky to have Elior. I would work with him again in a heartbeat and recommend him without hesitation.”

Nidhi ShahMobile Engineering Manager

“I worked with Elior at Yext, where he was my design lead under the Customer Experience portfolio. He gave thoughtful, clear feedback that pushed the product further and considered long-term strategy. He was great at breaking down work for the entire team to maintain momentum and acted as a PM, creating tickets and stories for engineering.

Elior has a good eye for what makes a design work, he’s easy to collaborate with, and he’s a caring human on top of it all. Learning alongside Elior was helpful in my own career development and he would make a wonderful lead for any product design team.”

Diana KeungProduct Designer

“I worked with Elior at Hearsay/Yext as a Senior Software Quality Assurance Engineer and valued his ability to deliver thoughtful feature designs while being a reliable, collaborative partner.

One thing that stood out was how he led design reviews. He organized initial reviews to gather feedback from the team and explore different scenarios, then followed up with final reviews to refine the designs and address outstanding questions. From a QA perspective, this helped us identify potential issues and gaps in design coverage before implementation, giving engineering and QA a clearer understanding of the intended behavior.

Elior actively sought feedback, listened thoughtfully to different perspectives and used that input to improve both his designs and his processes. Even under tight deadlines, he maintained the quality of his work and the research behind it.

His kindness, professionalism and willingness to understand how other teams worked made collaboration easy and productive. He followed through on his commitments and delivered on time. I would gladly work with Elior again and recommend him to any team looking for a skilled designer who combines design expertise with openness, care, and reliability.”

Vlad LypchukSenior QA Automation Engineer

“I worked alongside Elior for 4+ years at Hearsay and Yext, where I led UX research and he was Lead UX Designer. Elior is one of the most proactive teammates I’ve had. He is consistently first to learn new technologies and approaches, asks the right questions, and drives work with decisiveness and humility.

I admire Elior’s ability to collaborate across disciplines: engineering, product management, and business stakeholders alike are quick to recognize him as a true partner. His technical expertise, consensus-building, and genuine kindness shone through in all of our work together.

A clear standout was Elior’s work on our information architecture redesign, which touched every corner of the application. He brought product and engineering teams in early, setting our team up for success and nearly doubling task success rates for our users.”

Erin McKeebyManager, Strategic UX Research

“I had the opportunity to work with Elior for more than five years across Hearsay and Yext, and he was consistently one of my most trusted design partners.

Much of our collaboration centered on the messaging platform we worked on across both companies. I was primarily designing the desktop experience while Elior led the mobile side, and he never treated mobile as simply a smaller version of desktop. He thought carefully about how an experience needed to adapt to the platform, its constraints, and the context people were in when using it. That perspective made him a true partner, and our conversations regularly improved my work, whether he was challenging an idea, building on it, or bringing an angle I hadn’t considered.

I’ve always admired the quality and thoroughness of Elior’s work. He is an exceptionally thoughtful designer with strong craft and attention to detail, and he’s also low-ego and open to feedback. That combination made him both a strong designer and a genuinely great person to work with.

I’d gladly work with Elior again and would highly recommend him to any team looking for a skilled, detail-oriented, and collaborative product designer.”

Rod HowardLead Product Designer

“Elior was one of the product designers I learned from over the five-plus years we worked together, as I grew from a trainee into a senior designer. Watching him merge multiple mobile products into a single unified app and help redesign our entire navigation taught me a lot about how smoothly he can adapt to challenges and improve our product.

He owned the mobile view of the product I designed for desktop, so we worked closely on making the two feel like one consistent experience. Even working remotely with a nine-hour time difference, he was always easy to collaborate with. When we finally got a full day in the same room, at a workshop during our company meeting in New York, we left with three ideas based on real user problems, and delivered all of them later that year.

I always told him that he would make a great teacher. He explains things clearly and leads others to the answer with the right questions. More recently he taught me a lot about vibe prototyping and how designers can experiment with AI as a tool.

He’s one of the funniest coworkers I’ve ever had, while taking his profession seriously. I would work with him again in a heartbeat.”

Julia AndulaSenior Product Designer

“I worked alongside Elior at Hearsay Systems while he lead the Mobile team in addition to delivering a net new information architecture. From day one, Elior’s curiosity and attention to detail stood out. His ability to lead workshops, mentor junior designers, deliver polished designs, and share new skills consistently was motivational to observe.

To work alongside him on projects that has such a large impact on the organization as a whole absolutely increased the level of expectations for what is ‘good enough’. Elior is an outstanding leader, designer, mentor, and friend, and to any organization looking for top talent should look no further.”

Adriana ClarkProduct Designer
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Have a complex product challenge? Let's solve it together

eliorhelose@gmail.com
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